Strategy, analytics, martech, AI, and operations, aimed at outcomes the business can feel.
tl;dr
Strategy with execution. Marketing with technology. Ambition with operating rhythm. Growth is not a campaign spike. It is a capability the business can compound, with the right strategy, systems and operating model in place.
Priorities defined clearly enough that teams know what to ship and by when.
Priorities defined clearly enough that teams know what to ship and by when.
About
Leading teams at the intersection of strategy, technology, and execution to solve complex problems, build new capabilities, and drive growth.
A career spanning top-tier management consulting and Fortune 100 companies across analytics, marketing, technology, and operations, focused on turning ambitious ideas into scalable systems and measurable impact.
Arenas
Healthcare, telecom, banking, retail, and tech.
Each industry stresses something different: compliance, volume, attribution, always-on demand, or product discipline.
What they share is scale and complexity. Marketing has to deliver growth without the stack, data, or operating model getting in the way.
Focus
Connecting business ambition to the audiences, experiences, channels, and investments that drive growth. Strategy becomes useful when it creates clear choices about where to play, what to prioritize, and how to win.
Start with the outcome, make the choices, then build the path to get there.
Building the platforms, data foundations, and connected systems that make better marketing possible at scale. Technology should expand what teams can do, simplify how work gets done, and create new opportunities to reach and serve customers.
Technology earns its place when it opens new ways to reach and serve customers.
Turning data into a clearer understanding of customers, performance, and opportunity. From measurement frameworks and experimentation to deeper analysis: clarity on what to do next.
Measure what matters. Understand why it moved. Know what to do next.
Redesigning marketing around what becomes possible when AI can reason, create, analyze, and act across workflows. The opportunity goes beyond individual productivity to new ways of operating, with people setting direction, applying judgment, and raising the bar.
Rethink the workflows first. Then bring AI into them.
Building teams, systems, and operating models that turn strategy into action without unnecessary friction. Clear ownership, smart processes, rapid feedback, and the right level of structure help teams move faster while maintaining quality and accountability.
Build the system that lets great teams do their best work.
Approach
Impact
+25%
Digital sales lift across four markets after a 16% YoY pilot
Telecom · multi-market growth program
$34M
No-risk annual marketing savings captured across paid channels
Retail · US paid media optimization
100+
Growth marketing launched across new markets with ~$15M weekly spend
Media · global streaming expansion
Contact
Based in New York. Open to conversations on growth strategy, marketing systems, agentic AI, and the operating models that turn ambition into impact.
New York, NY