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Welcome to my home on the web. There are over 6 billion web pages. What's one more!
I'm an experienced strategist, problem solver, marketing technologist, and marketeer with a record in architecting and implementing best in class sales and marketing capabilities at SMBs and Fortune 100 companies in healthcare, telecom, banking and retail in nine countries.
I'm devoted to the customer experience, excellence in marketing, and leveraging strategy, consumer research, digital analytics and martech to transform the digital experience across the customer journey.
In a crowded and very competitive business environment, having the right marketing strategy is crucial to survival and growth. Understand the competitive landscape and positioning, identify customer needs, resonating value proposition, target personas, habits and the right messaging, timing and channels to reach them.
Deep dive into digital, the medium with highest reach, targeting and trackability. Build awareness and drive consideration leveraging seo, social, native, programmatic, retargeting, video search and email. Then engage, convert and nurture.
Capturing the business opportunity requires the right technology stack to enable data capture and management, content management, conversion optimization, testing, personalization, predictive/descriptive analytics, lead management, experience optimization, and a plethora of marketing capabilities: mobile marketing, content advertising, display advertising, email marketing, influencer marketing, etc.
A cohesive stack that aligns with the marketing strategy can maximize marketing effectiveness and efficiency to achieve business objectives.
Evaluating the effectiveness of digital, sales and marketing initiatives requires an end to end measurement architecture to measure, test and optimize on an ongoing basis.
Quantitative and qualitative data combine to drive a continuous improvement in engagement, conversion, retention, upselling, LTV and in the customer experience.
Translate business objectives into measurable KPIs/outcomes, ensure data availablity and quality for reliable and valid insights, and identify the right levers for ongoing optimization of digital assets and campaigns.
In a fast pace world with rapidly changing consumers, pivoting strategy and responding to change with agility is imperative to competitiveness in the marketplace. Agile marketing leverages the successful principles of agile development and applies them to digital marketing. As a result, marketing initiatives are streamlined, iterative, continuously prioritized and aligned to measurable business outcomes. The co-located, empowered, cross functional teams operate autonomously to develop,test and execute campaigns in sprints. Progress is monitored in real-time and tactics steered accordingly.
Companies may have more data than ever, but not everyone is making money with it.
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The foundation of growth strategy at Mondelēz is built on focusing the company, from leadership to the front lines, on a shared purpose.
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